I used to swear by Google’s AI tools.
When colleagues asked if I’d tried Claude AI for blog writing, I barely paid attention.
After using Google Bard (now Gemini) for SEO, keyword research, and content creation, I thought I had it all figured out.
I was wrong.
The AI Content Problem
Writing with most AI tools feels like talking to a robot pretending to be human.
I’ve spent countless hours working with various AI writing assistants. Each promised natural, engaging content.
But the results? Always the same computerized outputs that make readers cringe.
The problem runs deep.
Most AI content lacks soul — that human element that makes readers want to keep scrolling. It’s technically correct but emotionally empty.
But here’s what really bothers me.
These AI tools can’t understand the context. They can’t grasp nuance. They just follow preset patterns and spit out formulaic content.
I kept searching for something better.
My YouTube subscribers often ask about different AI tools. But after testing dozens of options, they all felt the same. Robotic. Impersonal. Disconnected.
Then something unexpected happened.
